SEO By The Sea

Posted on July 31st, by Rory in SEO Resources. No Comments

SEO By The Sea is a blog run by Bill Slawski with a very specific focus on information provided directly from the search engines such as whitepapers and patent filings. Due to the information sources used by Bill in his blogs, his articles have the potential to be highly complex and erudite. Fortunately Bill possesses the writing skills to breakdown this potentially highly technical information into highly engaging snippets that can be relatively easy to understand. Another thing about the blogs posted on SEO By The Sea is that they often require a strong working knowledge of the fundamentals behind how the search engines function.

As far as I know, Bill is the only guy who is using in the industry who is using information from sources such as patents and whitepapers filed directly by the search engines as a source of information for his blog. As a result there are some potentially hugely valuable posts there relating to how the search engines function, and more importantly, how they are going to function in the future.

Here are some of my favourite blogs from the site:

12 Google Link Analysis Methods That Might Have Changed

The use of the word ‘might’ in this blog title could possibly put some people off, but at least Bill is self-aware enough to realise that he can’t make a definite statement about something with so many variables. Based on information released by Google in one of their monthly search updates, this blog lists some of the variables that might have changed about how Google analyse links.

Google Praises SEO but condones Web Spam – Penguin

This is an examination of existing patents filed by Google that could have influenced how the Penguin algorithm penalised sites. Again, we will most likely never be 100% sure about how Penguin works (or any of the Google algorithm updates for that matter), but when you looks at this information along with other reliable sources on the web, it is possible to build a clearer picture.

How Google might index link behaviour information

The relationship between Google and links is one that is fascinating to people working in SEO. Many people still consider them to the key to higher rankings, and I’m one of those people, but it’s difficult to know exactly how they are treated by Google. This blog examines how Google might index links based on filed patents.

SEO By The Sea is well worth checking out, and you can follow their latest blogs in the RSS Feed below!

Rory

I'm Rory - welcome to the blog. I currently work in digital marketing and PR with a number of national and international clients, although my background is in SEO. I enjoy sharing experiences relating to inbound marketing and I hope you'll enjoy reading them.