Have you tried the Adobe Marketing Cloud?

Have you tried the Adobe Marketing Cloud?

As digital marketers, we all know and understand the importance of data. Where most people fall short is knowing how to process, structure and store that data, particularly for start-ups where the size of a business and its campaigns can escalate incredibly quickly.… Read more…

A Review of the Google Analytics Academy Courses

A Review of the Google Analytics Academy Courses

Google’s recent foray into the realms of online learning is an interesting development in digital marketing. It marks an evolution in their quest to educate and impart fundamental advice on Google, Google Analytics and general digital marketing practices.… Read more…

Case Study: 20,000 New Organic Search Visits Without Full CMS Access

Case Study: 20,000 New Organic Search Visits Without Full CMS Access

Trying to do SEO for a website without full access to its CMS is like trying to win a sword fight with one hand tied behind your back. You can still use your weapon, but there is always going to be a limit to what you can do.… Read more…

How To Manage Client Expectations During an SEO campaign

How To Manage Client Expectations During an SEO campaign

As Google continues to take measures that are seemingly aimed at nullifying the value of strategies traditionally employed by SEOs, client expectations are getting harder to manage throughout a search marketing campaign.… Read more…

Why you need to develop a focused content distribution strategy

Why you need to develop a focused content distribution strategy

For online marketing practitioners, research is at the forefront of everything we do: whether it’s a social media campaign, keyword research or simply making our websites more user-friendly.
Throughout the entire process we are almost psychologically profiling our target audiences in order to optimise our websites and provide great content best suited to our visitors.… Read more…

Make Content Curation Supercharge Your Brand Publishing Campaign

Make Content Curation Supercharge Your Brand Publishing Campaign

As the popularity of content marketing grows with both B2B and B2C companies, a new trend has emerged for ‘brand publishing’.
Quite simply put:
Brand publishing is a marketing strategy where brands treat themselves not as advertisers, but as content publishers.… Read more…

Is the Meta Description still important in 2014?

Before we start, let’s make one thing clear – the meta description of a page will not directly improve if its ranking position. It can, however, encourage a higher click-through rate (CTR) to your website from the search engine result pages.… Read more…

Five small changes to help you make the most of Google Analytics

Five small changes to help you make the most of Google Analytics

Google Analytics is a wonderful tool. When you work in SEO, or any form of digital marketing, you’re going to be spending a lot of time looking at data. In data, there are stories – narratives that will help you make sense of events, behaviours, why things work and why they don’t.… Read more…

Dispelling the myth of the 300 word blog post

Dispelling the myth of the 300 word blog post

There are many myths in SEO. One of my least favourite is that 300 words is the optimal length of a blog post. This is simply not true.
This particular myth was propagated by SEO agencies, looking to slot their 3 magic keyword-rich anchor text links into vessels of mass-produced content that had some semblance of meaning or value.… Read more…

Using advanced search operators for link building

Using advanced search operators for link building

For anyone using Google, sometimes just using basic search isn’t enough. By this I mean, simply entering a search term doesn’t deliver the results you’re looking for. If you find yourself in this situation, what you need to understand is how to use advanced search operators.… Read more…